Incentive Games Inks Global Distribution with Light & Wonder

Incentive Games, a well-known online casino real money games developer, has partnered with Light & Wonder for a global distribution deal. Their team up enables Incentive Games to expand their reach to a global audience along with potential operators. This includes new and existing markets in North America, Europe, South Africa and the UK.

Momentous Partnership Between iGaming Heavyweights

Incentive Games Chief Commercial Officer Ahmed Baker noted that their deal with Light & Wonder is a landmark moment in company’s history,

“Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care,” Baker added.

Senior Director of Partners at Light & Wonder Steve Mayes shared the same sentiment. He stated that Light & Wonder is excited to work with Incentive Games, a leader in gamification solutions.

“We look forward to leveraging their innovative platform and bringing their customizable crash and fast game content to all major regulated markets,” Mayes added.

Light & Wonder has been repositioning its own presence in the iGaming industry. Recently, the company withdrew from the Live Casino market, preferring to focus on other game genres and categories. According to their studies, pivoting away from Live Casinos is deemed the most viable for its long-term success.

Incentive Games’ Partnerships Opening New Markets for Company

Currently, Incentive Games have partnered with major operators such as bet365, FanDuel and Sky Bet. This collaboration is the latest in a series of partnership moves for Incentive Games. 

Last month, the company relaunched its ‘Bracket Challenge’ with bet365, offering a $10m jackpot for a perfect bracket. Moreover, the company also announced a new distribution deal with Aristocrat Interactive earlier.

Both companies are also eyeing iGaming markets in Europe and South Africa, and are determined to continue expanding their reach. Incentive Games previously launched the Velocity crash game with bet365 in Brazil.

That said, both companies are also looking to get into the lucrative USA online casino market.